Shaping The Culture
Luminary Creative Group is a lifestyle, marketing and branding collective composed of creative outliers in marketing, content production and events. We specialize in building culturally relevant campaigns .
We live and breath music, art & design. Our diverse expertise allows us the ability to view every project through a unique lens, resulting in impactful personalized campaigns that intertwine creative and strategic capabilities to drive authentic brand growth and relevance.
Luminary Creative Group is led by Chris Yarbrough, who has worked with and consulted for a number of companies and agencies including Dick Clark Productions, BET/Viacom Inc., PRWorks, The Chamber Group, Sony Music Entertainment and others, helping to conceptualize, execute and manage media strategies, cross-functional campaigns, album rollouts, award shows and special events.